Augmented Reality issue

Google Glass on cover of E&TOur latest issue of E&T looks at the potential for augmented reality. This technology uses the camera and screen to take a live scene in front of you – a street, a product or a magazine page for instance – and to bring it add extra information over it. The virtual reality part then tracks the reality viewed through the camera. The best way is to try it for yourself – download the Blippar app and try it out on the E&T cover in my home page to see it ‘come alive’. Here is a snap of what you should see but a still image doesn’t do it justice. Many thousands of E&T readers have tried it out already and we are about to produce the first one on Flipside magazine.

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